GPeC SUMMIT 29-30-31 Mai, București

Te așteaptă 3 zile de E-Commerce și Marketing Online Premium în inima celui mai important eveniment din România și Europa Centrală și de Est: Conferință, Masterclasses, Workshops, Expo, Networking – toate alături de speakeri internaționali și români legendari și în mijlocul a peste 800 de participanți. Îți permiți să ratezi?

Agenda GPeC Summit 29-30-31 Mai 2018

GPeC SUMMIT – Ziua 1, Conferință & Expo, 29 Mai 2018 – București

Crystal Palace Ballrooms (Calea Rahovei nr. 198A, sector 5, București), sălile Londra și București

08:00 – 09:00 Registration & Welcome Coffee / Fine Selection of TeaCoffee Break

Înregistrarea participanților & Cafeaua/Ceaiul de dimineață:  Networking cu principalii furnizori de servicii E-Commerce în cadrul GPeC Expo și cu elita industriei online din România și din Europa Centrală și de Est


09:00 – 09:15 Start GPeC SUMMIT – 13 Years Edition – Andrei Radu (CEO & Founder GPeC)
Andrei Radu CEO & Founder GPeC - Cel mai important eveniment de E-Commerce si Marketing Online din Romania si Europa Centrala si de Est

09:15 – 09:35 Romanian E-Commerce Market Research 2018 – Andrei Cânda (Managing Partner iSense Solutions)
Andrei Canda iSense Solutions prezinta studiul de piata E-Commerce GPeC & iSense

Concluziile Studiului de Piață E-Commerce realizat de iSense Solutions și GPeC la nivelul lunii Mai 2018 – studiu reprezentativ la nivel național pentru mediul urban.

Află, în premieră, cele mai noi cifre de piață, comportamentul consumatorilor online, cât cheltuiesc pe diferite verticale, ce tipuri de produse cumpără cel mai mult, ce își doresc de la magazinele online, care le sunt temerile când vine vorba de e-commerce și multe alte informații hot și în exclusivitate despre situația actuală a pieței de e-commerce. De neratat pentru oricine activează în e-commerce sau are de gând să pornească o afacere online! De neratat pentru jurnaliștii de specialitate – vă așteaptă radiografia la zi a pieței românești de comerț online!


09:40 – 10:10 Fireside Chat with Iulian Stanciu (CEO eMAG)
Iulian Stanciu CEO eMAG speaker la GPeC SUMMIT Cel mai important eveniment de e-Commerce din Romania

Dialog deschis cu Iulian Stanciu (CEO eMAG) despre primele cifre și tendințe ale anului în e-commerce 2018, evoluția primului trimestru 2018 comparativ cu aceeași perioadă a anului trecut, creșteri preconizate, comportament de consum, situația și dimensiunea pieței, oportunități de dezvoltare în comerțul online.

Participanții și jurnaliștii sunt încurajați să adreseze întrebări liderului de piață în e-commerce.


10:15 – 11:00 Persuasive Web Design for E-Commerce – keynote Peep Laja (CEO CXL)
Peep Laja speaker GPeC SUMMIT Mai 2018 Bucuresti Romania E-Commerce

Speaker Brought To You By

VTEX ecommerce cloud platform

Key Takeaways:

  • What makes your website more persuasive
  • Tactics and strategies for product page design
  • Specific A/B tests you should try on your website

11:05 – 11:15 Sharing mentality în Marketing-ul pentru E-Commerce – Dorin Boerescu (CEO 2Performant)
Dorin Boerescu 2Performant speaker GPeC SUMMIT E-Commerce

11:15 – 11:45 Coffee Break & Networking @GPeC E-Commerce ExpoCoffee Break

11:50 – 12:35 Keynote Jeff Bullas (#1 Global Content Marketing Influencer) – 3 Key Pillars to Successful Content Marketing on the Social Web
GPeC SUMMIT Mai 2018 Bucuresti Jeff Bullas speaker

Speaker Brought To You By

orange

In this presentation you will discover the key pillars to succeeding at content marketing. One of these is a strategy that many content marketers forget. You will also learn:

  • How to create a smarter integrated social strategy for your content marketing
  • How to generate millions of visitors for free to your website and blog
  • How to convert traffic and trust from your content into leads and sale

12:40 – 13:00 Împreună – Cristina Pateșan (Head of Digital Orange România)
Cum integrăm nevoile și dorințele clienților, chiar și cele de care ei nu știu

Cristina Patesan Head of Digital Orange Romania speaker GPeC SUMMIT

Key Takeaways:

  • Care sunt beneficiile în a asculta si a integra feed-back-ul clienților
  • Care sunt tool-urile (gratuite sau nu) pe care le puteți utiliza pentru a lua acest feed-back
  • Exemple de proiecte collaborative

13:00 – 14:00 Lunch Break & Networking Lunch break

14:10 – 14:25 O nouă perspectivă în creditarea online – Andrei Buzgan (CEO Credius)
Andrei Buzgan CEO Credius speaker la GPeC SUMMIT E-Commerce

Key Takeaways:

  • Ce însemnă pasivitatea tehnologică a clienților și cum o abordăm?
  • Percepția consumatorilor asupra aplicațiilor de creditare online
  • Noile tendințe în creditarea online
  • Paperless Loans

14:25 – 15:10 Why You Fail at Digital Marketing. And what to do about it – keynote Karl Gilis (Co-Founder AG Consult)
Karl Gilis for the third time in Romania at GPeC SUMMIT by request

Key Takeaways:

  • Why you suck at online marketing (Yep, this session will be fun :))
  • Why words are so much more important than design
  • 7 universal but often forgotten principles to boost your online success

15:15 – 15:55 STAGE ON FIRE: E-Commerce on Wheels
 Bogdan Colceriu Frisbo felix patrascanu fan courier GPeC SUMMIT Lucian Aldescu DPD Romania MIKLOS SZOBOSZLAY GLS România Sorin Nistor DHL

Ai ocazia să adresezi întrebarile tale celor mai importante companii de e-fulfillment și curierat din România, într-o dezbatere care vizează deschis problemele magazinelor online și găsirea celor mai bune soluții între comercianți și curieri pentru ca, în final, toate părțile implicate și, mai ales, consumatorul să fie mulțumit.

Invitați la dialog și deschiși întrebărilor tale: Bogdan Colceriu (CEO Frisbo); Felix Pătrășcanu (Membru Fondator & Managing Partner FAN Courier); Lucian Aldescu (CEO DPD România); Miklos Szoboszlay (Division Manager GLS România); Sorin Mihai Nistor (Director Comercial DHL)

 


16:00 – 16:30 Coffee Break & Networking @GPeC E-Commerce ExpoCoffee Break

16:35 – 17:20 Artificial Intelligence for Marketing: Getting Started – Jim Sterne (Chairman Digital Analytics Association)

Jim Sterne Digital Analytics Association Speaker GPeC SUMMIT Mai 2018 Bucuresti

AI and machine learning are coming at us fast. You need to know the basics and understand the practical applications. Starting with a quick overview of AI and ML (hold the math!), you will understand the language and the implications, be able to speak cogently with your colleagues, and determine where to apply this innovative technology first. You will also get a firm grasp on how these new tools will change your job and what you can do to remain relevant in tomorrow’s marketing department.

You will learn:

  • What are artificial intelligence and machine learning?
  • How do they work?
  • What are they good at?
  • How are they useful in marketing?

17:20 – 18:00 STAGE ON FIRE: Growth hacking tips for online businesses
Anabela Luca adLemonade GPeC Doina Vilceanu ContentSpeed speaker GPeC SUMMIT - Cel mai important eveniment de comert electronic din Romania Ionut Munteanu Webdigital GPeC Liviu Taloi Ecompedia speaker GPeC SUMMIT Mihai Vinatoru DWF speaker GPeC SUMMIT Monica Jitariuc speaker panel Tendinte in E-Commerce GPeC SUMMIT Cristian China Birta speaker GPeC SUMMIT

Află cele mai importante tendințe de care trebuie să ții cont în 2018 și în viitorul apropiat pentru ca afacerea ta online să aibă succes și să vinzi mai mult! Invitații sunt specialiști cu o vastă experiență în domeniu și sunt deschiși dialogului cu tine despre ultimele noutăți și optimizări în Google AdWords, Usability, Conversii, SEO, Content Marketing & Social Media.

Invitați: Anabela Luca (Managing Director & Online Marketing Consultant adLemonade), Doina Vîlceanu (CMO ContentSpeed), Ionuț Munteanu (Managing Partner WebDigital), Liviu Taloi (Co-Founder ECOMpedia), Mihai Vînătoru (Head of SEO & Managing Partner DWF), Monica Jitariuc (Managing Director MSLGROUP – The Practice).

Moderator: Cristian China-Birta (Blogger si Antreprenor 2.0)


GPeC SUMMIT – Ziua 2, Conferință & Expo, 30 Mai 2018 – București

Crystal Palace Ballrooms (Calea Rahovei nr. 198A, sector 5, București), sălile Londra și București

08:00 – 09:00 Registration & Welcome Coffee / Fine Selection of TeaCoffee Break

Înregistrarea participanților & Cafeaua/Ceaiul de dimineață:  Networking cu principalii furnizori de servicii E-Commerce în cadrul GPeC Expo și cu elita industriei online din România și din Europa Centrală și de Est


09:00 – 09:15 Start GPeC SUMMIT Ziua 2 – Andrei Radu (CEO & Founder GPeC)
Andrei Radu CEO & Founder GPeC - Cel mai important eveniment de E-Commerce si Marketing Online din Romania si Europa Centrala si de Est

09:15 – 09:35 E-Commerce post PSD2 – Gabriel Ghiță (VP, Business Development, Mastercard Central and Eastern Europe)
Gabriel Ghita Mastercard speaker GPeC SUMMIT E-Commerce Conference

09:40 – 10:00 eMAG Marketplace! How to sell more – Florin Filote (eMAG Marketplace Director)
Florin Filote eMAG Marketplace GPeC SUMMIT

Key Topics:

  • Marketplaces – a global (r)evolution
  • From global to local
  • eMAG Marketplace – an added value ecosystem
  • How to sell more with eMAG Marketplace

You will find out why Marketplaces are a disruptive model, where do they fit in your multichannel strategy and how eMAG Marketplace can be an important pillar for growing or even launching your e-business. Discover the insights that are going to help you sell more on eMAG Marketplace. Also in the presentation will be announced, for the very first time, some of the newest eMAG Marketplace tools and approaches for new and existing sellers.


10:05 – 10:15 Hai să eliminăm munca manuală! – Mircea Căpățînă (Co-Founder Smart Bill)
Mircea Capatina SmartBill GPeC SUMMIT

10:15 – 11:00 Evolve or Die! – keynote Brian McBride (Chairman ASOS)
Brian McBride Chairman ASOS speaker GPeC SUMMIT Bucharest Romania - The most important E-Commerce Event in Central and Eastern Europe

Speaker Brought To You By:

logo_fan

Brian starts with a brief outline of Moore’s law, which has made electronic products faster, smaller, cheaper. And Darwin’s theory of evolution shows us you need to adapt or you die. We saw the tech industry fail to adapt quickly enough, and watched Netscape, Dec, Compaq, Ashton Tate, Kodak, Nokia and others disappear. There are lessons here for all industries from Moore’s Law and Darwin’s Theory of Evolution.
Brian talks about the drivers of the growth of E-Commerce, how it is all about mobile and  the smartphone. The mobile revolution started only 10 years ago when I-Phone was launched. Now the mobile screen is the most looked at screen in our home. Brian talks about the need to be data driven, and how to connect with and engage with audiences. Brian talks about the importance of social media and engagement marketing in a world where traditional retail is under continuous pressure, and why because of a lack of customer knowledge they are losing share to E-Commerce pure-plays. Traditional retail is existentially threatened. And it’s not just retail – every consumer facing industry and business from banking to leisure is equally threatened. Brian talks about the need for personalisation, how companies like ASOS apply machine learning to the vast reservoirs of customer data to narrow 80k sku’s down to 10 tailored recommendations. And how to exploit digital marketing, leveraging Instagram, Facebook, Snapchat to get to the right audience. And how to use celebrity fashion – Taylor Swift, princess Kate to bring it all to life for our customers.


11:05 – 11:35 Coffee Break & Networking @GPeC E-Commerce ExpoCoffee Break

11:40 – 12:10 SEO will never die! – keynote Marcus Tandler (Co-Founder and Managing Director RYTE GmbH)
Marcus Tandler SEO Expert speaker GPeC SUMMIT

Marcus will race through hundreds of slides in his typical #SlideStorm presentation style and will show what Google is up to these days and what savvy SEO’s should look out for in 2018 and beyond. Don’t expect just boring theory, as he will focus on actionable SEO and give hands-on tips on how to get to position zero in the SERP’s.


12:15 – 12:35 NU! Promit să nu vă înjur! :) – Alex Dona (Managing Partner TimesNewRoman.ro)

Alex Dona GPeC SUMMIT - Cel mai important eveniment de E-Commerce si Marketing Online din Romania si Europa de Est


12:35 – 13:05 A/B testing Ultimate Guideline – keynote Ricardo Tayar (Co-Founder and CEO Flat 101)

Ricardo Tayar speaker GPeC SUMMIT - The most important E-Commerce Event in Central and Eastern Europe

You will learn how to think, design, release and analyze A/B testing and learn about them.


13:10 – 14:10 Lunch Break & Networking Lunch break

14:20 – 15:05 SEO in a Mobile First Era – keynote Aleyda Solis (Founder Orainti & International SEO Consultant)
Aleyda Solis SEO Expert Speaker GPeC SUMMIT 29-30-31 Mai 2018 Bucuresti

How to successful rank in a Mobile first era? Aleyda will share the steps, tools, do’s and dont’s and most common issues to look for, when doing a Mobile First SEO audit.


15:05 – 15:45 STAGE ON FIRE: GROWTH HACKING TIPS FOR ONLINE SHOPS

15:50 – 16:10 Personalized Customer Experience Driven by Marketing Automation – Árpád Deák (Revenue Director Austria & Eastern Europe @Emarsys)

Arpad Deak Emarsys GPeC

Marketing automation technology is the only way to reach each customer across your database at the time, place and with the content they need.


16:10 – 16:40 Coffee Break & Networking @GPeC E-Commerce ExpoCoffee Break

16:45 – 17:15 The Frenemy Strategy – Dragoș Stanca (Founder ICEEfest & Managing Partner THINKDIGITAL)

Dragos Stanca GPeC SUMMIT - cel mai important eveniment de E-Commerce & Digital Marketing Event din CEE

Despre impactul pozitiv și negativ al giganților tehnologici în industria media și e-commerce. Ce ne-au învățat ultimii ani despre viitor si ce alternative de amplificare există pentru campaniile “clasice” de performance marketing.


17:20 – 17:50 Performance – there is life beyond Google and Facebook – Darren Elliott (Sales Director Taboola UK)
Darren Elliott Taboola GPeC SUMMIT E-Commerce Conference Bucharest, Romania

What is content discovery and how you can use it to get better results for the performance marketing and direct response campaigns


GPeC SUMMIT – Ziua 3, Masterclasses & Workshops, 31 Mai 2018 – București

Crystal Palace Ballrooms (Calea Rahovei nr. 198A, sector 5, București), sălile Viena, Roma și Atena

08:45 – 09:30 Registration & Welcome Coffee / Fine Selection of TeaCoffee Break

Înregistrarea participanților & Cafeaua/Ceaiul de dimineață


SALA VIENA – Masterclass Google Analytics – Jeff Sauer (Founder Jeffalytics)

Jeff Sauer PPC Expert GPeC SUMMIT conferinta e-commerce Bucuresti Masterclass Google AdWords si Analytics

09:30 – 11:00 Diving Deep into Google Analytics Data
  • Mindset: Setting expectations of what Google Analytics can help you achieve
  • Beyond basics: What you can track in Google Analytics
  • Audience Reports: Get an advanced understanding of who is visiting your website
  • Acquisition Reports: How did your traffic find you and how do you make it more accurate?
  • Behavior Reports: Even tracking and advanced setup
  • Conversion Reports: Making sure you are tracking every conversion

11:00 – 11:30 Coffee Break & NetworkingCoffee Break

11:30 – 13:00 Strategies for using Web Analytics to Drive More Revenue
  • Campaign Tracking: Keep track of all campaigns sending traffic to your website
  • Attribution Modeling: Accurately track sales back to your marketing activities
  • Multi-Channel Reporting: Understand the touch points that go into website purchases
  • Remarketing and segmentation: Build segments of visitors most likely to convert

13:00 – 14:00 Lunch Break & Networking Lunch break

14:00 – 15:30 Pulling together your data and getting company buy-in
  • Sharing results: Strategies for sharing results
  • Telling a story with data
  • Getting organizational buy-in

15:30 – 16:00 Coffee Break & NetworkingCoffee Break

16:00 – 17:30 Building a Google Data Studio Dashboard
  • Digital Marketing Measurement Model and Measurement Strategies
  • Hands on building: Let’s build a killer dashboard in Google Data Studio!
  • Additional Resources: Jeff will share resources for utilizing Google Data Studio to its fullest

SALA ROMA – Masterclass UX & Conversion Optimization – Karl Gilis (Co-Founder AG Consult)

Karl Gilis for the third time in Romania at GPeC SUMMIT by request

09:30 – 11:00 Quantitative research methods
  • Why you can’t create a great user experience without user research
  • Google Analytics: what questions to ask?
  • Scroll and click heatmaps: what patterns to look for and how to improve your website based on what your users are doing
  • How form analysis can help you to improve your forms (when do you know what to look for?)

11:00 – 11:30 Coffee Break & NetworkingCoffee Break

11:30 – 13:00 Qualitative research methods
  • User session recordings: what patterns to look for and how to process 500 videos in a few hours
  • User testing done right: avoid the most common pitfalls of user testing
  • Targeted surveys: improve your product pages, product descriptions and checkout with targeted surveys
  • When to use 5-second tests?

13:00 – 14:00 Lunch Break & Networking Lunch break

14:00 – 15:30 UX Guidelines

We don’t talk about the obvious ones because you can find them anywhere. But I’ll share some unknown, but very important guidelines for home-, category- and product-pages. Guidelines that will almost always result in more engagement, more sales and more revenue!


15:30 – 16:00 Coffee Break & NetworkingCoffee Break

16:00 – 17:30 Let’s get practical: site reviews
  • Enough theory. Let’s review your websites. Start improving them by applying what you’ve learned today.
  • Q & A: I’m here to pick my brain, so ask me anything. As long as it has to do with your website. 😉

SALA ATENA – WORKSHOPS

09:30 – 11:00 Workshop GDPR pentru magazinele online – Bogdan Manolea (Co-Founder TRUSTED.ro)
Bogdan Manolea Co-Founder TRUSTED & Co-Organizer GPeC

11:00 – 11:30 Coffee Break & NetworkingCoffee Break

11:30 – 13:00 Workshop eMAG Marketplace: Grow your business to the next level! – Oana Antohe & Cătălin Sterian
Oana Antohe eMAG Marketplace GPeC SUMMIT Catalin Sterian eMAG Marketplace GPeC

13:00 – 14:00 Lunch Break & Networking Lunch break

14:00 – 15:30 Workshop Ghid de analiză a celor mai importante 10 metrici din Google AdWords – Dragoș Smeu (General Manager Mavericks)

Dragos Smeu Mavericks Workshop Google AdWords GPeC SUMMIT

Avem în AdWords peste 92 de metrici de performanță pe care le putem urmări. Putem să ne pierdem foarte ușor în încercarea de montorizare a rezultatelor și a ceea ce înseamnă succes. De aceea, vom vorbi despre:

  • Cum analizăm datele la nivel macro
  • Care sunt cei mai importanți metrici pe care să îi urmărim
  • Ce analizăm în funcție de fiecare tip de campanie
  • Ce înseamnă succes
  • Când optimizăm, când dezvoltăm

15:30 – 16:00 Coffee Break & NetworkingCoffee Break

16:00 – 17:30 Workshop Strategia Ta de Marketing Online în 6 Pași – Raluca Radu (Country Manager Answear.ro & Founder MTH Digital)

Raluca Radu Founder MTH Digital & Co-Organizer GPeC

  • Cum stabilești product-market fit pentru magazinul tău online
  • Tool-uri digitale pentru research de piață în online
  • Cum creezi principalele profiluri de buyer persona pentru magazinul tău online
  • Stabilirea mixului de marketing online și a mesajului de campanie pentru principalele canale de marketing online
  • KPI pentru evaluarea campaniilor tale de marketing online și pentru optimizarea continuă a rezultatelor în e-commerce

Mai stai pe gânduri?

Înscrie-te acum la GPeC SUMMIT 29-30-31 Mai pentru 3 zile de Content la cel mai înalt nivel de la Giganții E-Commerce internaționali și români!