Bulgarian e-Commerce market: Huge potential for development, green consumerism & eco-friendly practices.
Interview with Janet Naidenova, Chairperson of Bulgarian E-commerce Association A few numbers on the Bulgarian e-commerce market: E-commerce in Bulgaria continues to develop at a rapid pace, and for 2021 the market of goods and services sold online to end customers (B2C e-commerce) has grown by 29%, and for 2022, according to the European E-commerce Report, it is already with a growth of 31%. The market reaches values of 1.250 billion euros for 2021, and for 2022 this volume is already 1.640 billion euros. The annual online shopping budget of a Bulgarian is 555 euros.
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