Etichetă: third party cookies

Comunicat de presa partener: The eCommerce industry is about to undergo a remarkable transformation as it strives to adapt to increasing regulations such as the GDPR (EU) and CCPA (California), and the evolving demands and expectations of modern-day consumers. With Google’s announcement that it will disable the use of third-party cookies for tracking user activity starting in 2024, the landscape of online retail is set to go through a significant shift. Meanwhile, personalized shopping experiences and omnichannel communication are gaining popularity across the industry. These innovations, powered by artificial intelligence, are helping businesses boost conversion rates, average order values, and customer loyalty. In this article, we explore the impact of Google’s decision and how personalization and omnichannel strategies are shaping the future of eCommerce.