GPeC Summit 2015 – Ziua 2 (LIVE BLOGGING)
De la 9:45, live de GPeC Summit:
12 MAI 2015 – SALA ATENA, CRYSTAL PALACE BALLROOMS, CALEA RAHOVEI NR. 198A, SECTOR 5, BUCURESTI
09:20 – 10:00 Inregistrarea participantilor & Cafeaua de dimineata
10:00 – 11:30 Workshop “Google Analytics and implementation tips for Enhanced E-Commerce through Google Tag Manager” – Simo Ahava, Senior Data Advocate Reaktor
11:30 – 12:00 Coffee Break
12:00 – 13:30 Workshop “Conversion Optimization – Toolkits and Discovery” – Craig Sullivan, Optimizer of Everything
This workshop introduces you to the core toolkits you need to discover and prioritize the places you will test or optimize your product, flow or website.
What are the tools that the best optimization consultants and agencies using? How do you prioritize all the stuff you find? This session is for you if you don’t know where to start.
13:30 – 14:30 Lunch Break
14:30 – 16:00 Workshop “Conversion Optimization – How to run AB or Split tests” – Craig Sullivan, Optimizer of Everything
Most companies out there are making one or more huge mistakes when they test. Not testing for long enough. Testing for too long. Testing the wrong stuff. Testing in the wrong places.
Learn how to have proper test discipline and learn rules that will help you get truthful results and massive learning from almost every test.
12 MAI 2015 – SALA VIENA, CRYSTAL PALACE BALLROOMS, CALEA RAHOVEI NR. 198A, SECTOR 5, BUCURESTI
09:20 – 10:00 Inregistrarea participantilor & Cafeaua de dimineata
10:00 – 11:30 Workshop “De la audiente personalizate, la vanzari pe Facebook” – Alexandru Negrea, Consultant Social Media
11:30 – 12:00 Coffee Break
12:00 – 13:30 Workshop “De la competitia pe pret, la crearea de relatii pre-tranzactionale prin Inbound Marketing“ –Andreea Moisa, Managing Director Beans United
De ce este inbound marketingul indispensabil pentru un magazin online, ce presupune metodologia de inbound marketing si care sunt primii pasi pentru a creste vanzarile: crearea profilelor de Buyer Personas, definirea strategiei de Content Marketing, generarea de leaduri calificate, lead nurturing si marketing automation pentru avansarea leadurilor catre achizitie.
13:30 – 14:30 Lunch Break
14:30 – 16:00 Workshop “10 Vital Things any E-Commerce Marketer Should Monitor” – Yousuf Khatib, International Business Development Director Marketizator
With a plethora of tactics and suggestions by industry experts on how to optimize your funnel, it can be easy to lose sight of the end goal. In this workshop, you will learn the essential KPI’s that every E-Commerce Owner and Marketer should monitor which can lead to increasing your revenue.
