GPeC Summit 2015 – Ziua 1 (LIVE BLOGGING)

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Live Blog GPeC Summit – mai 2015



 09:00 – 09:15 Deschiderea editiei aniversare GPeC de 10 ani

09:15 – 09:55 Panel “Esenta comertului electronic: cifre de piata, statistici, plati online, trend-uri si evolutie” – informatii HOT de la cele mai importante companii din domeniu

Invitati in panel: Adrian Stanescu (Country Consultant paysafecard Romania); Dan Bulucea (General Manager Google Romania); Dorin Boerescu (CEO 2Parale); Horia Grozea (Director Card Payments mobilPay); Matt Komorowski (Head of Sales PayPal Central and Eastern Europe).

10:00 – 10:45 Keynote Speech Craig Sullivan (Optimizer of Everything): The Myths, Lies and Illusions of Cross Device Testing

Testing across multiple device experiences requires deep customer knowledge, careful analysis and superb device QA testing. Getting a test to actually work across all customer browsers and devices is really hard and there are some simple mistakes you should avoid, if you don’t want to waste your valuable testing resource.

Get some useful pointers about where things go wrong and simple rules your team can follow for running tests and analyzing the results.

Craig shares the mistakes he’s made in 10 years of testing, so you can trade wasted time for greater insights, better results and a happier team.

10:50 – 11:20 Keynote Speech Matthew Woodward (SEO & Affiliate Marketing Expert): How To Fast Track E-Commerce Success With Your Blog

11:25 – 12:00 Coffee & Networking Break @GPeC E-Commerce Expo

12:05 – 12:45 Special Guest Neil Patel (Co-Founder CrazyEgg, HelloBar & KISSmetrics): 6 Unorthodox funnel optimization strategies guaranteed to double your growth

12:45 – 12:50 AMA (Ask Me Anything) Session with Neil Patel

12:50 – 13:00 Rares Banescu (Owner & Founder Retargeting): Retargeting: Right customer – Right time – Right products

13:00 – 13:15 Stefan Bochis (Product Manager Online Credius IFN): Online – Online: No resources technology

ONLINE-ONLINE marcheaza o revolutie in cumparaturile din Romania: este primul instrument de shopping care permite accesarea unui credit in exclusivitate pe internet, fara deplasari si fara dosare care trebuiesc aprobate offline. Clientul magazinului online nu trebuie decat sa aleaga produsul pe care si-l doreste si sa selecteze modalitatea de plata online-online oferita de Credius. Aprobarea creditului se face exclusiv online, in 60 de minute, pentru ca apoi actele sa fie semnate prin curierul care face livrarea produsului.

13:15 – 13:30 Yauhen Khutarniuk (Head of SEO at Make your SEO work harder: tactics you can implement to your e-commerce site right now

The technical SEO setup can make or break organic visibility for e-commerce websites. The recent algorithmic updates from Google – Panda, Penguin, Mobile-friendliness, site speed and HTTPs – call for rethinking common SEO tactics for e-commerce platforms. In this talk, Yauhen will cover the most crucial aspects of doing SEO for e-commerce sites in 2015.

13:30 – 14:25 Lunch & Networking Break @GPeC E-Commerce Expo

14:30 – 14:45 Radu Vilceanu (ContentSpeed): E-Commerce instant. Cum poti crea un magazin online in 32 minute.

14:45 – 15:30Advanced Conversion Optimization in 2015 –  Chris Goward (President & CEO WiderFunnel)

Conversion optimization is complex, with many aspects to consider: segmentation, multivariate, surveys, heatmaps, mobile, and more. And new tactics keep emerging. How do you know what to do to get the best results? And does it even live up to the hype?

In this session, Chris Goward is back at GPeC by popular demand to present an update on Conversion Optimization strategies for 2015. You’ll learn:

  • How to use persuasive triggers to motivate your visitors;
  • The two ways to find your best customer segments;
  • How to optimize for mobile visitors;
  • The method to validate if your ‘improvements’ are actually lifting your results.

15:30 – 16:10 Panel “Totul despre logistica si curierat in e-commerce” – sesiune interactiva, intrebari de la magazinele online catre principalele companii de curierat din Romania

Invitati in panel: Lucian Aldescu (CEO DPD Romania); Lucian Baltaru (General Performance Manager Sameday Courier), Marian Seitan(General Manager & Co-Owner Mediapost Hit Mail); Neculai Mihai (Managing Partner FAN Courier).

16:10 – 16:40 Keynote Speech Simo Ahava (Senior Data Advocate Reaktor): Key Insights From Funnels: Enhanced E-Commerce For Google Analytics

“The Enhanced Ecommerce plugin for Google (Universal) Analytics was introduced in mid-2014. The aim of the plugin is to give more meaning to the typically tracked eCommerce KPIs, by visualizing all product – and sales – data as funnels. In this talk, I will introduce the new reports, but first I will rant about how web analytics platforms such as Google Analytics impose a schema on the raw data collected by the platform. This schema makes generic KPIs such as “Sessions” and “Conversion Rate” meaningless, unless you understand the complex mechanism of how the schema stitches hits together. Using funnels lets you see how an impression of a product becomes a purchase conversion. This lets you understand the schema, your visitors, and your product efficiency on a more granular level.”

16:45 – 17:15 Coffee & Networking Break @GPeC E-Commerce Expo

17:20 – 17:50 Keynote Speech Ivan Mazour (CEO & Founder Ometria): The future of ecommerce marketing – how data can improve your conversation with your customer

  • Why traditional marketing no longer works;
  • A framework for understanding your customer;
  • Automated strategies that improve engagement and increase revenues.

17:50 – 18:00 Cosmin Negrescu, CEO SEOmonitor: Cum a afectat Google Mobile Search Update site-urile din .Ro

18:00 – 18:30 STAGE ON FIRE: sesiune Q&A speciala, unica in Romania cu: Neil Patel, Craig Sullivan, Chris Goward, Simo Ahava si Ivan Mazour